Not lengthy following the Conservatives and also the Lib Dems won the United kingdom election in May this season, the typical-suspect newspapers were predictably flushed with tales of allegedly scandalous ‘wild abandon’ waste being uncovered throughout government.
One story that was out locked onto that a great deal of gov departments appeared to become commissioning iPhone apps (or, for individuals people who’ve been around lengthy enough to keep in mind whenever we did not instantly abbreviate words in excess of two syllables, ‘applications’). A few of these applications – it had been derided in certain quarters – cost the United kingdom citizen an amazing £10,000!
Setting ire aside, the factor that ate at me somewhat was that – in parts, and for the wrong reasons – the ‘app-critics’ were exactly that tiny bit right. While I am certain a number of these applications may have saved much more money compared to what they cost to produce, there’s also certain to be others that merely cost.
What creative agency would indeed avoid the chance to hawk a lucrative mobile application for an application-hungry government department, NHS manager, quangos, NGO, and so on, with every eager to achieve to the iGeneration.
And the number of government or quango managers, seeing their peers gaining kudos and acclaim from moving out their latest engagement programme through the ultra-attractive iPhone and iPad platform, perceived their peers to become departing them for dust and clamoured to obtain with that bandwagon?
A deadly mixture of people not necessarily too clued on what they are buying (but who’ve become convinced they just should have what’s available), along with clever salespeople by having an incredibly desirable, attractive, popular product, replete with whizzy menus, integrated Google maps, Gps navigation positioning, and much more – and definitely no commercial incentive to show business away. Is it possible to blame either party when inappropriate applications arrived at market?*
So, do you want an Application?
This relies in your aims, conditions, aspirations, your brand – in a nutshell, selecting whether or not to create a credit card applicatoin over other kinds of communication could be just like complicated as allowing the item itself. Sometimes the answer is going to be glaringly apparent, other occasions it may need careful research to look for the best route. Sometimes, even when there’s a far more cost-effective route, your brand values simply dictate that the premium, exclusive route is what you want.